2010 Toyota Prius IV



  • $2,195 SAVINGS
    $10,199 ZIMBRICK PRICE

  • Retail $11,995
  • Services Fee: +$399
  • Savings -$2,195
  • Zimbrick Price: $10,199
$190 /month
8.79% APR
72 months
  • MSRP $11,995
  • Documentation Fee $399
  • Dealer Discount -$1,796
  • Starting Price $10,199
  • Down Payment $0
*Excludes tax, title & fees
Disclaimers Info Icon

Visit our Store

Vehicle Information

VIN: JTDKN3DU7A0043017
Stock #: U21449
Model Code: 1227
  • Body Style 5D Hatchback
  • Exterior Color Black
  • Interior Color Dark Gray
  • Mileage 107,408
  • Fuel Economy
    City/Highway 51/48 MPG
  • Engine 4 Cyl - 1.8 L
  • Transmission CVT
  • Fuel Type Hybrid

Highlighted Features

Feature availability subject to final vehicle configuration. Please reference window sticker for more info.
  • Bluetooth®
  • Heated Seats
  • Keyless Entry
  • Leather Seats
  • Emergency Brake Assist
  • Satellite Radio
  • Alloy Wheels
  • Cruise Control

Dealer Comments

Black 2010 Toyota Prius IV FWD 1.8L 4-Cylinder DOHC 16V VVT-i CVT

LOCAL TRADE, 1.8L 4-Cylinder DOHC 16V VVT-i, ABS brakes, Alloy wheels, Electronic Stability Control, Heated door mirrors, Heated Front Bucket Seats, Heated front seats, Illuminated entry, Low tire pressure warning, Natural Leather Seat Trim, Remote keyless entry, Traction control.

Welcome to Zimbrick Fish Hatchery Road! Located in Madison, Wisconsin, Zimbrick is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom, you'll know our commitment to Customer Service is second to none. We strive to make your experience with Zimbrick a great one for the life of your vehicle. Whether you need to Purchase, Finance, or Service a New or Pre-Owned vehicle you've come to the right place.


51/48 City/Highway MPG 51/48 City/Highway MPG

Contact Sales for more details or to schedule your test drive! (608)230-0724.

Awards:
* 2010 KBB.com 10 Best Used Cars Under $10,000 * 2010 KBB.com Best Resale Value Awards * 2010 KBB.com Top 10 Green Cars * 2010 KBB.com 10 Best Used Compact Cars Under $10,000

Eligible Benefits

All Features

  • Electronic throttle control system w/intelligence (ETCS-i) -inc: Eco, EV & power driving modes
  • Hybrid system -inc: sealed nickel-metal hydride battery, integrated permanent synchronous electric motor, integrated regenerative brake system
  • Push button ignition
  • Front wheel drive
  • Independent MacPherson strut suspension w/stabilizer bar
  • Torsion beam rear suspension
  • Electric pwr assisted rack & pinion steering
  • Ventilated front & solid rear pwr disc brakes
  • 15" 5-spoke aluminum alloy wheels w/wheel covers
  • P195/65R15 all-season tires
  • T135/80D16 compact spare tire
  • Rear deck spoiler
  • Auto-off multi-reflector projector headlamps
  • LED tail lamps
  • Color-keyed folding pwr heated mirrors
  • High solar energy absorbing (HSEA) glass
  • Water-repellent front glass
  • Washer-linked variable intermittent windshield wipers
  • Intermittent rear window wiper
  • Tonneau cover w/clasp for under-floor storage
  • JBL premium audio system -inc: AM/FM stereo w/6-disc CD/MP3/WMA changer, integrated XM satellite radio, (8) speakers
  • Aux audio input
  • Bluetooth® connectivity w/steering wheel-mounted controls
  • Front bucket seats
  • Leather seat material
  • Heated front seats w/driver lumbar support
  • 6-way adjustable drivers seat w/vertical adjustment
  • 60/40 split rear seat
  • Adjustable front/rear headrests w/fold-forward rear headrests
  • Front center console w/sliding armrest -inc: storage compartment w/removable utility tray, wire-management feature, (2) cup holders
  • Rear fold-down armrest w/(2) cup holders
  • Active headrests
  • Tilt/telescopic adjustable steering wheel w/Touch Tracer Display -inc: audio controls, HVAC controls
  • Multi-information display -inc: energy monitor, fuel consumption history, hybrid system indicator, odometer w/twin tripmeters
  • Central instrument display -inc: digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator
  • Pwr windows w/auto up/down
  • Retained accessory pwr
  • Pwr door locks w/anti-lockout feature
  • Three-door smart key entry system -inc: panic button, keyless entry
  • HomeLink universal garage door opener
  • Cruise control
  • Air conditioning w/electric A/C compressor
  • Plasmacluster ionizer
  • Rear window electric defogger w/timer
  • Dual compartment glove box
  • (2) 12V pwr outlets
  • Auto-dimming rearview mirror
  • Overhead console w/maplights & shift illumination
  • Dual front sunvisors w/illuminated vanity mirrors
  • (4) retractable assist grips
  • Illuminated entry w/step lamp
  • Rear dome light
  • Cargo area lamp
  • Front seatback pockets
  • 4-wheel anti-lock braking system (ABS) w/electronic brake-force distribution (EBD) & brake assist
  • Traction control (TRAC)
  • Enhanced vehicle stability control
  • Side-impact door beams
  • Front/rear energy-absorbing crumple zones
  • Driver/front passenger advanced airbags w/occupant classification sensor
  • Front seat-mounted side airbags
  • Front & rear side curtain airbags
  • Drivers knee airbag
  • 3-point seatbelts w/front pretensioners & force limiters
  • Adjustable front seatbelt shoulder anchors
  • Three-point seatbelts in all seating positions
  • Automatic locking retractors (ALR/ELR) on all passenger seatbelts
  • LATCH (Lower anchors & tethers for children) system for outboard rear seats
  • Child safety rear door locks
  • Direct tire pressure monitoring system
  • Collapsible steering column
  • 8 Speakers
  • AM/FM radio: XM
  • CD player
  • Radio: JBL AM/FM/MP3 6-Disc CD Changer
  • Air Conditioning
  • Automatic temperature control
  • Rear window defroster
  • Power steering
  • Power windows
  • Remote keyless entry
  • Steering wheel mounted A/C controls
  • Steering wheel mounted audio controls
  • Traction control
  • 4-Wheel Disc Brakes
  • ABS brakes
  • Anti-whiplash front head restraints
  • Dual front impact airbags
  • Dual front side impact airbags
  • Front anti-roll bar
  • Front wheel independent suspension
  • Knee airbag
  • Low tire pressure warning
  • Occupant sensing airbag
  • Overhead airbag
  • Rear anti-roll bar
  • Brake assist
  • Electronic Stability Control
  • Delay-off headlights
  • Panic alarm
  • Speed control
  • Bumpers: body-color
  • Heated door mirrors
  • Power door mirrors
  • Spoiler
  • Auto-dimming Rear-View mirror
  • Driver door bin
  • Driver vanity mirror
  • Front reading lights
  • Garage door transmitter: Homelink
  • Illuminated entry
  • Outside temperature display
  • Overhead console
  • Passenger vanity mirror
  • Rear seat center armrest
  • Telescoping steering wheel
  • Tilt steering wheel
  • Trip computer
  • Front Bucket Seats
  • Heated Front Bucket Seats
  • Heated front seats
  • Natural Leather Seat Trim
  • Split folding rear seat
  • Front Center Armrest w/Storage
  • Passenger door bin
  • 15" x 6J Alloy Disc Wheels
  • Alloy wheels
  • Rear window wiper
  • Variably intermittent wipers
  • LOCAL TRADE
  • Vehicle
    • EPA Classification: Mid-size
  • Mileage
    • Fuel Economy Est-Combined (MPG): 50
    • EPA Fuel Economy Est - City (MPG): 51
    • EPA Fuel Economy Est - Hwy (MPG): 48
  • Electrical
    • Cold Cranking Amps @ 0° F (Primary): - TBD -
    • Maximum Alternator Capacity (amps): - TBD -
  • Cooling System
    • Total Cooling System Capacity (qts): - TBD -
  • Weight Information
    • Base Curb Weight (lbs): 3042
  • Suspension
    • Suspension Type - Front: MacPherson Strut
    • Suspension Type - Rear: Torsion Beam
    • Suspension Type - Front (Cont.): w/Stabilizer bar
    • Shock Absorber Diameter - Front (mm): - TBD -
    • Shock Absorber Diameter - Rear (mm): - TBD -
    • Stabilizer Bar Diameter - Front (in): - TBD -
    • Stabilizer Bar Diameter - Rear (in): - TBD -
  • Brakes
    • Brake Type: Pwr Regenerative
    • Brake ABS System: 4-Wheel
    • Disc - Front (Yes or ): Yes
    • Disc - Rear (Yes or ): Yes
    • Front Brake Rotor Diam x Thickness (in): 10.0 x - TBD -
    • Rear Brake Rotor Diam x Thickness (in): 10.2 x - TBD -
  • Tires
    • Front Tire Size: - TBD -
    • Front Tire Size: P195/65R15
    • Rear Tire Size: - TBD -
    • Rear Tire Size: P195/65R15
    • Spare Tire Size: T135/80D16
  • Wheels
    • Front Wheel Size (in): 17 x - TBD -
    • Front Wheel Size (in): 15 x 6.0
    • Rear Wheel Size (in): 17 x - TBD -
    • Rear Wheel Size (in): 15 x 6.0
    • Spare Wheel Size (in): Compact
    • Front Wheel Material: Aluminum
    • Rear Wheel Material: Aluminum
    • Spare Wheel Material: Steel
  • Steering
    • Steering Type: Electric Pwr Assisted Rack & Pinion
    • Steering Ratio (:1), Overall: - TBD -
    • Lock to Lock Turns (Steering): - TBD -
    • Turning Diameter - Curb to Curb (ft): - TBD -
    • Turning Diameter - Wall to Wall (ft): - TBD -
  • Fuel Tank
    • Fuel Tank Capacity, Approx (gal): 11.9
  • Exterior Dimensions
    • Wheelbase (in): 106.3
    • Length, Overall (in): 175.6
    • Width, Max w/o mirrors (in): 68.7
    • Height, Overall (in): 58.7
    • Track Width, Front (in): 60.0
    • Track Width, Rear (in): 59.6
    • Min Ground Clearance (in): 5.5
    • Liftover Height (in): - TBD -
  • Cargo Area Dimensions
    • Cargo Volume with Rear Seat Up (ft³): 21.6
    • Cargo Volume with Rear Seat Down (ft³): - TBD -
  • Interior Dimensions
    • Passenger Capacity: 5
    • Passenger Volume (ft³): 93.7
    • Front Head Room (in): 38.6
    • Front Leg Room (in): 42.5
    • Front Shoulder Room (in): 54.9
    • Front Hip Room (in): 52.7
    • Second Head Room (in): 37.6
    • Second Leg Room (in): 36.0
    • Second Shoulder Room (in): 53.1
    • Second Hip Room (in): 51.2
  • Summary
    • Vehicle Name: Toyota Prius
    • Body Style: 5 Door Liftback
  • Emissions
    • EPA Greenhouse Gas Score: 10
    • Tons/yr of CO2 Emissions @ 15K mi/year: 3.8

See dealer for details. Tax, tag, title, license and $399 service fee (unless itemized above) are extra.

While we make every effort to ensure the data listed here is correct, there may be instances where some of the factory offers, options or vehicle features may be listed incorrectly as we get data from multiple data sources. PLEASE MAKE SURE to confirm the details of this vehicle (such as what factory offers you may or may not qualify for) with the dealer to ensure its accuracy. Dealer cannot be held liable for data that is listed incorrectly.

Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

Tax, title, license and Services Fees are extra. MSRP may not represent actual sales price. Manufacturer offers that all customers qualify for are posted/listed and included in the price. You may qualify for additional offers, please dealer for details.

May not represent actual vehicle. (Options, colors, trim and body style may vary)

*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors. For additional information about EPA ratings, visit http://www.fueleconomy.gov/feg/label/learn-more-PHEV-label.shtml .