Why Choose Zimbrick Honda?
Our Story
We are proud to be Zimbrick Honda, a family-owned dealership that has been serving the Madison, Wisconsin area since 1973. From the start, our founder John Zimbrick believed that success came with a responsibility to give back, a philosophy he called paying our civic rent. That belief continues to shape how we operate today, guiding our commitment to our guests, our employees, and the communities we serve, including Madison, Middleton, and Fitchburg. Over the decades, we have grown alongside the region while maintaining a people-first approach rooted in trust and transparency. We proudly offer both new Honda models and a wide selection of quality used vehicles to meet a variety of needs. Our long history is built on relationships, not transactions, and we strive to be a dealership our community can rely on for generations.
Your Trusted Sales Team
Our sales team focuses on making the process of buying a new or used vehicle straightforward and stress free. We provide online purchasing options, same day financing approval, digital trade-in tools, and online credit pre-approval so you can shop on your terms. As a family-owned dealership, we value long-term relationships and offer programs like college graduate incentives, military incentives, and a customer loyalty program. Our Spanish-speaking sales team, pet-friendly showroom, and child-friendly spaces help ensure everyone feels welcome. Every vehicle purchase also includes a complimentary tank of gas to get you started.
Your Certified Service Experts
Our Honda-certified technicians deliver expert care using genuine OEM parts and advanced diagnostic tools. Guests value conveniences such as complimentary loaner vehicles, shuttle service, express service lanes, and early drop-off options. We also offer service appointment reminders, real-time service tracking, and a climate-controlled drive-in service reception for added comfort. Military service discounts and our service loyalty program are additional ways we support our community. For added flexibility, Service Now, Pay Later through Sunbit allows guests to manage repairs without impacting their credit score.
Zimbrick Honda Recognition
Our dealership has earned consistent recognition from the Madison community for excellence in both sales and service. We received our first Best of Madison award in 1993 and have continued to earn gold honors across automotive categories for decades. Through Madison Magazine and the Madison.com People’s Choice Awards, we have been recognized as Best New Car Dealer, Best Used Car Dealer, Best Auto Service Shop, Best Oil Change, and Best Tire Store. These awards reflect the trust our guests place in us and the standards we hold ourselves to every day.
Why Choose Zimbrick Honda?
What This Means For You
These awards and amenities represent our commitment to delivering confidence at every stage of ownership. They reinforce our promise to provide honest guidance, dependable service, and a welcoming environment. Whether you are purchasing a new Honda, selecting a used vehicle, or maintaining your current one, we aim to exceed expectations every time.
FAQs
Do you sell both new and used vehicles?
Yes, we offer a full lineup of new Honda models along with a diverse selection of high-quality used vehicles.
Can I start the buying process online?
Absolutely. Our website offers online purchasing tools, trade-in calculators, and credit pre-approval to save you time.
What makes your service department stand out?
Our Honda-certified technicians, genuine OEM parts, real-time service updates, and complimentary loaners set us apart.
How does Zimbrick Honda support the local community?
We actively support United Way of Dane County, American Red Cross blood drives, American Heart Association initiatives, Madison College Foundation scholarships, Automotive Youth Educational Systems, Adopt a Highway programs, and Agrace Hospice.
Are there flexible payment options for service?
Yes. We offer Service Now, Pay Later through Sunbit, which does not affect your credit score and provides added flexibility.